What is Social Media?

Social media is the combination of user-generated content with “new media” distribution technologies. It can range from information about your products to opinions about your political views. Social media can take many forms including text, images, video and audio. Popular social media mediums include message boards, blogs, vlogs, podcast, and wikis.

Why Social Media Marketing?

Social Media Marketing works! It’s changing traditional public relations and marketing strategies. Implementing a social media marketing strategy campaign will not only increase your audience reach, but can also significantly reduce your marketing and public relations campaign expense. Companies are starting to set aside portions if not all their marketing dollars for this type of non-traditional marketing tactic due to the success of this strategy. Some of the benefits of social media marketing include:

• Viral marketing
• Free marketing
• Linkability
• Search engine optimization
• Rapid community building
• Syndication of information
• Instantaneous results
• Influence media before their stories break
• Reduce or eliminate public relations and marketing cost
• Rapid response or communication with your customers
• Interact with customers Respond to issues and concerns rapidly onto your own and other network communities.

Need help implementing a social media marketing strategy? I can help.